Gosha Rubchinskiy is the hottest name in upmarket streetwear right now, with the designer's eponymous label fawned over by trendy fashion obsessives and creative types the world over. And now Topman has recruited the Russian style heavyweight to shoot and direct its Christmas campaign.
Rubchinskiy's trademarks of young, moody, shaven-headed models and industrial landscapes are all prevalent, while the clothes themselves are a mixture of trend-led and classic pieces. There's also further evidence that Topman's tailoring is improving with each season, making them a great option for stylish and affordable suiting.
Scroll through the gallery to see the full collection.