For one season only, his name is Surfboard P and his job is beach

Each of the three designs was inspired by the Japanese art beloved by the founder's grandson, Gaston-Louis Vuitton

British designer who changed the industry is moving on

For its pre-fall collection 2021, Virgil Abloh makes his normal the New Normal

Time to level up like Louis

It's streetwear Christmas Eve, people

Classic 1980s arcade action from Virgil Abloh

The French marque has us ready (and excited) to go outside

Plus all the info on his UK pop-up. And Esquire's pick of what to shop

Skateboard P heads to LV

Louis Vuitton's Imagination is legit a knockout scent ahead of the grand reopening

"This is a French house but they went right back to America and found another Black man, and gave me the keys”

He teased the track on Instagram last night

Summer's hottest must-have (bar Oxford-AstraZeneca)

After fashion found itself marooned, the storied French maison reached solid ground at its Shanghai menswear show

What this says about the state of streetwear

The coolest man in fashion is entering the luxury arena

Released to celebrate the fragrance of the same name, you don't need a holiday to kickstart summer

They hung out with the brand's creative director for an "exciting project coming up"

The French maison took a surprising turn for A/W '20, and Esquire's style director Charlie Teasdale charts the new roadmap

Not the place to put your muddy five-a-side trainers

Getting into the nitty gritty of a landmark show

For its Autumn/Winter'21 show, the Virgil Abloh-helmed brand imbued hardboiled tailoring with a childish sense of possibility

Many happy returns to the Tambour Twenty

Get ready for NikeLab x Kim Jones.

The Tambour Horizon Light Up brings a dose of whimsy to a seriously well-crafted timepiece

The release date for the long-awaited drop, featuring 21 colourways, has finally arrived

And damn, it's good

Spoiler: it's selling out fast

Watch the newly minted brand ambassador—and number-one ranked tennis player—show off some moves in LV formalwear

The designer made a movement of menswear, and his is a light that'll never go out

The LV² collection marks a crossover with Japanese designer Nigo – and an imminent 'sold out' status

From the celeb-filled front row to the debut of "Damoflage", the long-awaited reveal has made waves on social media

Why we should have seen the high-profile menswear appointment coming

It's roughly the size of a tennis ball

The “pre-fall” men's collection lit up the Avenue of Stars, setting a tropical mood for your next summer holiday

So good, Kanye West cried his heart out