The internet has transformed everything else, so why not how we run our wardrobes?
From getting your new outfits delivered straight to your door (via some expert advice) to stashing your unseasonal clothes the smart way, here are four of our favourite online services that promise to leave you looking and feeling sharper.
For expert help finding new attire - Enclothed (pictured)
Enclothed starts as merely a beautifully designed website and soon turns into the kind of luxury, bespoke personal shopper experience you thought was reserved for the rich and famous. Fill in a profile page explaining what you like, and one of Enclothed's delightful and highly knowledgable stylists will call you for a chat about what you want. No time later, a box full of items - some meant to conform to your existing style, some to develop it - will arrive, leaving you with five full days to ponder their selction the mirror and decide what to keep and what to send back (for free).
It all sounds a little too good to be true, but having trialled the service we can confirm that these guys really know their chops. Thanks to the thorough (and enjoyable) consultation process - and the fact they work with over forty menswear brands Esquire regularly recommends - the clothes you end up with have around s a 75% hit rate, slotting seamlessly into your wardrobe, while the other 25% are tempting opportunities to step out of your comfort zone and try something new. When you factor in not having to traipse around busy streets or queue outside fitting rooms anymore, it's a wonder we ever shopped any other way.
For smart seasonal packing - Vault Couture
None of us likes packing away summer garb for the woolly heft of a winter wardrobe. Now, you can make that seasonal break easier with Vault Couture. It will collect your out-of-season pieces, store them in its climate-controlled, air-purified, museum-secure warehouse, document and photograph them and set up a virtual wardrobe you can peruse at will. Create looks, get styling tips — its in-house tailors can even alter your clothes. Items can be retrieved any time, so if you need that shirt for a late trip to the Azores, it's only a few clicks away.
From £2 a month, vaultcouture.com
For second-hand surpruses - Vestiaire Collective
At Esquire, we've never especially championed buying "pre-loved", until, that was, we heard about Vestiaire Collective, a web marketplace stocking more than 300,000 luxury pieces from collections past and present — all checked and authenticated. Aside from possibly supplying that piece you've always been looking for, Vestiaire Collective is the place to also shift those wardrobe lingerers you never wear, but can't bear to throw away. With a community of 4m users, you're bound to find someone who wants that couture argyle sweater you bought in 2002.
For a hassle-free life - I Hate Ironing
All the storage solutions, alterations and trade-ins are for naught if you don't care for your clothes. Schlepping down the high street with a sack of dry cleaning is a pain, so let I Hate Ironing do it. Via its app, arrange for clothes to be collected, dry cleaned (or laundered), pressed and returned to you in as little as eight hours. Every garment is inspected by a "master cleaner" before return, and its same-day service even runs on Saturday. All clothes are insured, and its delivery drivers are dry cleaning experts. Your Sunday best has never been in better hands.
Minimum order £20, ihateironing.com
For easy dandyism - Berkeley Squared
Chosen wisely and worn with a minimum of fuss, a beautiful pocket square can elevate a smart outfit into one people pause to admire. But who beyond the most peacock-ing among us has time to spend on such a fine detail? It's enough keeping your shirts ironed and your blazers clean. Step forward Berkeley Squared who will pop a fresh paisley or polka dot through your letter box every week, giving you easy access to a welcome sartorial flourish. It's early days for this (very) new subscription business, but if pocket squares are your thing they are definitely worth investigating.