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Swag & Stare

Looking for stylish frames at a reasonable price? Newcomers Swag & Stare are definitely worth a look. The online eyewear-merchants boast a range of classic designs, in a pleasing selection of colours.

Not sure which frames will suit you best? Fear not – choose up to five designs and they'll be sent straight to your door for you to test. Choose your favourite pair, return them by post, and the finished article will be sent through a few days later. It does for glasses-buying what ASOS did to clothes-purchasing, and caters to the time-poor (as well as, frankly, the lazy).

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If we’ve any gripes, it’s that the frames themselves are a little lightweight, and the range isn’t as wide as it could be. But at £95 (including prescription lenses), Swag & Stare are certainly a label to keep an eye on.

swagandstare.com

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