Running shoes have become a billion dollar industry dominated by cutting edge cushioning technologies, shock absorber soles and advanced fabrics that wick sweat away from the foot. Thirty years ago, however, the running shoe market was a simpler, more innocent place.
In 1979, any self-respecting jogger would want to be seen pounding the pavements in a pair of Nike Challenger NDs, now re-released as part of the company’s Vintage range. Like an old episode of Tomorrow’s World, these are shoes that take us back to an age when a blend of mesh, nylon, suede and leather was considered truly revolutionary, and have even been lovingly reworked to mimic the yellowing of the originals around the sole and laces.
With a pair of these on your feet, all you’ll need to complete the look is a headband to keep your bubble perm in check, and a pair of scoop-legged running shorts a la Alan Partridge.
Nike Challenge NDs in dark russet, £50.00. Available at www.crookedtongues.com