Packaging gets a new gold standard

Tom Ford’s debut aftershave was almost overshadowed by the Terry Richardson ad campaign that launched it (think ‘aftershave bottle as merkin’ and you get the picture), but the designer’s typically self-assured blend of citrus, tobacco and leatherwood ensured its ‘instant classic’ status. Inspired by pocket lighters from the pre-Bic era, it's now available in travel atomiser form, complete with tactile, fluted gold styling. £98, including three 5ml refills (0870 034 2566)

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