To showcase his new travel suit – which can withstand any activity without creasing – British icon Paul Smith employed the help of a set of gymnasts.
We can confirm that this was not only a lot of fun, but that he's right – this is menswear to go into battle with (or just a long flight).
See for yourself in this gallery.
Keep up to date with our LC:M A/W '15 live blog here.
Click on the links below for today's galleries.